U.S. SALES & ADMINISTRATION: 10884 WEYBURN AVE. LOS ANGELES, CALIFORNIA  90024

October 27, 2008

PRESS RELEASE

 FOR IMMEDIATE RELEASE

AMERICAN ELEMENTS EXPANDS METALLIC BROMIDE PRODUCTION

[ October 27, 2008, Los Angeles, CA ] American Elements announced the further expansion of its bromide compound production facilities to meet growing demand for non-hazardous bromide salts. Bromide compounds are available as both powders and solutions and marketed under the trademark AE Bromides™.

The new production capacity will affect deliveries beginning in November ’08. Recent changes in U.S. and European laws requiring that non-hazardous forms of metallic compounds be used in the supply chain for many products including automobiles and electronics has lead to a transition from typically hazardous forms of the metal, such as nitrates, to safe compounds.

The increased capacity will also expand American Elements’ production of all its bromide-related products including Cerium, Lanthanum, Erbium, Ytterbium, Neodymium, Yttrium and other rare earth elements, Gallium, Hafnium, Scandium, Niobium, Indium, Ruthenium, Zirconium, transition metals such as Copper, Nickel, Tin and Cobalt and precious metals such as Gold Silver, Platinum and Palladium as well as other advanced elements.

For further technical and pricing information on American Elements’ products, please visit us at www.americanelements.com or contact your local American Elements distributor or American Elements U.S. corporate headquarters at (1)310-208-0551, FAX (1)310-208-0351 and customerservice@americanelements.com. American Elements is America’s leading manufacturer and supplier of engineered and other advanced material products with distribution offices in Europe, Asia, South America, and India.