U.S. SALES & ADMINISTRATION: 10884 WEYBURN AVE. LOS ANGELES, CALIFORNIA  90024

July 10, 2008

PRESS RELEASE

 FOR IMMEDIATE RELEASE

AMERICAN ELEMENTS ANNOUNCES NEW AE CARBIDES™ PRODUCT GROUP

[ July 10, 2008, Los Angeles, CA ] Los Angeles-based American Elements announced the consolidation of its production and sales of carbide materials, such as Boron Carbide, Cobalt Carbide, Chromium Carbide, Hafnium Carbide, Molybdenum Carbide, Niobium Carbide, Tantalum Carbide, Titanium Carbide, Vanadium Carbide and Zirconium Carbide.

Like diamond, a pure carbon compound, Carbide compounds tend to be extremely hard, refractory and resistant to wear, corrosion and heat, making them excellent candidates for coatings for drills and other tools. They often have other valuable properties in combination with toughness, such as electrical conductivity, low thermal expansion and abrasiveness.

Metallic carbide materials are marketed under the trade name AE Carbides™. The new production will affect deliveries beginning immediately.

For further technical and pricing information on American Elements’ products, please visit us at www.americanelements.com or contact your local American Elements distributor or American Elements U.S. corporate headquarters at (1)310-208-0551, FAX (1)310-208-0351 and customerservice@americanelements.com. American Elements is America’s leading manufacturer and supplier of engineered and advanced material products with distribution offices throughout the world, including Europe, Asia, South America and India.